Set up your brand brief for great AI content
A thin brand gives the AI little to work with, so posts come out generic. Spend a few minutes building a proper brand brief and every AI generation gets sharper, on-voice, and specific to you.
The AI writes from what your brand tells it. Rich context in → on-brand content out. Sparse context in → generic content out. The brief below is how you give it that rich context.
Generate your brief with a prompt
Pick whichever prompt fits, paste it into ChatGPT, Claude, or Gemini, and it writes a complete brand brief for you. Then save the result as a PDF (or .txt / .md).
No website yet? This one interviews you section by section, then writes the brief from your answers.
You are a senior brand strategist. Your job is to help me produce a complete brand brief that an AI content tool will use to write on-brand social media posts. A vague brief produces generic posts, so be thorough and push me for specifics. Step 1 — Interview me. Ask me questions, a few at a time, to gather everything below. If my answer is thin or generic, ask a sharper follow-up before moving on. Don't let me skip sections. Cover: 1. Brand name & industry/niche — what the brand is and the space it operates in. 2. Voice / tone — how it should sound (e.g. warm and witty vs. authoritative and precise). Give 3–5 adjectives. 3. Audience — who we're talking to: demographics, roles, what they care about, their pain points. 4. Brand guidelines — any rules, positioning, mission, or messaging principles to follow strictly. 5. Do's — 5+ things the content should always do. 6. Don'ts — 5+ things the content must never do (banned words, claims, styles). 7. Keywords / preferred vocabulary — terms, phrases, and product names to favour. 8. Content pillars — 3–6 recurring themes/topics the brand posts about. 9. Sample on-brand content — 1–2 real examples of posts/copy that sound right. Step 2 — Output the brief. Once you have enough, produce a clean, well-structured document with a clear heading for each of the 9 sections above, using my answers. Write it so it can be pasted into a PDF and read by both a human and an AI. Do not invent facts I didn't give you — if something is missing, mark it "[TO CONFIRM]" so I can fill it in.
Add it to your brand
Go to Brands → open your brand → upload the brief document. Then either fill in the fields yourself (voice / tone, audience, guidelines, do's, don'ts, keywords, pillars), or click ✨ Auto-fill from document to have them filled from your PDF — review, edit anything, and Save.
They do different jobs: the uploaded document grounds the AI in your real facts, while the fields shape its voice and rules. Auto-fill only fills the empty fields, so anything you've already typed is kept.
Generate content
Now use Create Content or any of the AI tools. Every generation is grounded in your brief and fields — noticeably less generic, and it sounds like you.
Whenever your positioning, audience, or offers change, refresh the brief and re-upload it so the AI stays current.